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Why Choose Us…

In business world, information management and systems are very essential when it comes to decision making. The more integrity your system is, the more reliability your critical decision is.

Business people, especially managers and executives who are facing strategic decision making should be aware of the risks of fully relying on intuition. Hence, they can have a clear mind about to what extent they can trust their intuitions.[1]

To achieve your goals of taking that reliable decision in each and every matter you may face, you need an application to gather your information and data, list them and generate the proper reports which are your tools when taking a decision.

There are millions of application out there in the market, the question is, what to choose vs. what to pay?

In a small to medium business sizes, I focus on Well Integrated System which is fully tailored in-house to achieve the maximum match of this business goals and vision. Especially when such business is managed by the owner or president who may change his / her strategy which leads to changes in the application.

I do not believe that there is such an absolute opinion that says ready-made application is better than In-house application or vice versa.

In our case, I focused on the idea that; in a small to medium business size an IN-HOUSE application will act as the best scenario to run the business and to generate the exact reports which help in taking exact accurate decisions.

Almost every software in use on your computer and millions of others around the world is 'off the shelf' software. This type of software is written to accommodate a vast number of customers[3]

These types of ready-made applications have some advantages as well as disadvantages. We can simply summarize the Benefits of 'off the shelf' software as follow:

(1) Packaged software is funded by a large number of users and so is usually much cheaper than a bespoke solution,

(2) The software tends to be 'feature rich' as the Packaged software is often much more profitable than Bespoke software and so many more resources can be dedicated to its development, and

(3)  Best  selling  packaged  software  is  well  known  and  so typically cheap to find support and maintenance services when needed[3].

And the Disadvantages of 'off the shelf' software can be summarized as:

(1) Less well known products can be as difficult to maintain as bespoke software and as expensive,

(2) You have very little influence over the development of the software and normally cannot have changes you need made to the software,

(3) Packaged software is very generic and built to service a large number of users. And so it is very likely you will need to change your practices to meet the requirements of the software,

(4) There will be some ways in which your organization operates that is completely incompatible with the packaged software And

(5) The same system is available to your competition and gaining any lasting advantage from it is unlikely[3].


What is Decision Making?

In its simplest sense: 'Decision Making is the act of choosing between two or more courses of action'. However, it must always be remembered that there may not always be a 'correct' decision among the available choices.

There may have been a better choice that had not been considered, or the right information may not have been available at the time[2].

Effective Decision Making:

Although decisions can be made using either intuition  or  reasoning,  a combination of both approaches is often used. Whatever approach is used, it is usually helpful to structure decision making in order to[2] :

  • Reduce more complicated decisions down to simpler steps.
  • See how any decisions are arrived at.
  • Plan decision making to meet deadlines. Stages of Decision Making:

Many different techniques of decision making  have  been  developed,  ranging from simple rules of thumb, to extremely complex procedures. The method used depends on the nature of the decision to be made and how complex it is[2].

The method described here follows seven stages:

  1. Listing all possible solutions/options.
  2. Setting a time scale and deciding who is responsible for the decision.
  3. Information gathering.
  1. Weighing up the risks involved.
  2. Deciding on values, or in other words what is important.
  3. Weighing up the pros and cons of each course of action. (one way to do so is using filters in WIS application
  4. Making the decision.


Why you should choose us:

  • When this application is based on years of researches and experience that has been obtained since 1995 and implemented, tested and barely needed a minimum level of supervision and maintenance in a large corporate company in the Middle East… this is Why you should choose us
  • When the creator and the designer is the same person who created the first version of this application back in 1997, becomes the General Manager of AllerAir company and developed new versions of this application… this is Why you should choose us
  • When he left that corporate company and they kept using his application for several years after without any kind of maintenance… this is Why you should choose us


[1] Yanjun Yu, Carlos Alberto Rodriguez Pena – “The Pros and Cons of Business Intuition in Strategic Decision Making” – Blekinge Institute of Technology School of Management. Master Thesis in Business Administration. November 22, 2006.